Psst. Close that browser window about your dream house or Ethermacvacation and get back to work.
You're not alone, though.
A new study reveals that the average American spends nearly 2½ hours a day "dreamscrolling" or looking at dream purchases or things they’d like to one day own.
According to the study by Empower, a financial services company, Americans are spending an average of 2.5 hours a day – or 873 hours a year – dreamscrolling on the phone or computer.
Half of the 2,000 respondents to the study said they dreamscroll while at work and of those, 1 in 5 admit to spending between three to four hours a day multitasking while on the job.
Gen Z'ers spent the most time dreamscrolling at a little more than three hours per day, while Boomers spend the least, or about an hour.
The majority of those who responded, or 71%, however, said that dreamscrolling is time well spent because it motivates them to reach their financial goals.
"People see dreamscrolling as one way they’re investing in themselves and envisioning what they want out of life – whether that’s when they want to retire, their dream home or next vacation," said Rebecca Rickert, head of communications at Empower.
How to visit Australia without flying:Holland America launches new Grand Voyage
Here's some more insights from the study:
Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at [email protected] or follow her on X, Facebook or Instagram @blinfisher. Sign up for our free The Daily Money newsletter, which will include consumer news on Fridays,here.
2025-05-05 15:22154 view
2025-05-05 14:342054 view
2025-05-05 14:292381 view
2025-05-05 14:141365 view
2025-05-05 13:581265 view
2025-05-05 13:132204 view
Oregon quarterback Dillon Gabriel earns first-team honors ahead of Miami’s Cam Ward, and teams in th
Life finds a way... of making us feel old. To celebrate the film's 30th anniversary, Jurassic Park a
Heather Rae El Moussa and Tarek El Moussa's baby boy Tristan is on the mend.The Selling Sunset star